The Details
So...What's the Plan?
With a concept customers love and a booming market, all we need is the right details and partners to pull it all together.
Build a Team of Experts
EXPERIENCED EMERGING BRAND LEADERSHIP
DAVID WOOD
CEO
A C-Suite Executive experienced in leading national brand companies thru strategic growth, partnerships and the introduction of innovative products and services. David is credited as the driving force behind the brand and retail growth of several national brands
Brand Experience: Human Touch, Relax the Back, Jabra, Bose Corp.
TIM HICKS
MANAGING DIRECTOR
A seasoned executive with 30+ years’ experience in the development and operation of multi-unit international franchise companies. Tim is known as an expert in the growth of international multi-unit brands and for his ability to take on challenging roles and seeing them through with strategic leadership, energy, commitment and delivering results.
Brand Experience: Gold's Gym, Mystic Tan, Blockbuster, Massage Heights, Palm Beach Tan
ANNIE HAWKINS
MARKETING
Annie Hawkins, has led the marketing creation and makeover of over 100 brands for private organizations totaling over 6 billion in assets under management. Annie is known for her DaVinci mindset and understanding in bringing technology and design teams together to execute flawless marketing campaigns.
Brand Experience: Formulife, Torani, LoveSac, 24Hour Fitness, Longhorn Health Solutions, Sunny Street Cafe, Orangina, Teavana, Rita’s Italian Ice, NexGen Fitness
Identify Market Risks & Solutions
How do you plan to break into the crowded wellness market with a new brand and concept?
With over $450 bn being spent annually in the wellness market and a real need for convenient, quick, and easy access to self-care services, the Chill Joy brand is perfectly positioned to succeed. With the right real estate and brand awareness campaigns, Chill Joy can bring the concept that solves key customer problems into view and create a nation of raving fans.
How do you overcome the current perception of the "traditional" massage chair experience?
Chill Joy is anything but traditional. From branding to the customer experience, Chill Joy customers easily see that this is not your average massage. Customers benefit from the massage chair experience - no dependence on a therapists abilities, no dependence on a therapists availability, and a lower cost - without the high cost of purchasing a massage chair, meditation device, and brain tap device for personal use.
How do you keep others from copying the brand concept and business model?
Chill Joy has strategically partnered with Human Touch and Brain Tap to be the exclusive providers of this location and membership-based concept. These partners offer the highest quality massage and meditation equipment on the market, so others wanting to steal the concept will only have access to lower quality equipment for their potential customers.
Position the Brand for Success
DELIVER BOTH HIGH QUALITY & VALUE
If the brand can capture the prestige of Lululemon, the community of Orange Theory and the quality of Lifetime Fitness packaged in a more convenient and compelling manner, then it can build strong LCV in the marketplace. Decisions on the value and memorable nature of touch-points with the guests will define success.
Develop Strategic Partnerships
We have established exclusive and/or proprietary products and service relationships with some of the best names in the wellness space.
THE BEST EQUIPMENT
THE BEST SITE DESIGN & DEVELOPMENT
THE BEST OPERATIONS TOOLS
THE BEST MARKETING & ADVERTISING
Find the Right Location &
Build the Right Experience
We know customers love the concept and the technology. With a recently implemented robust print and digital marketing plan we are ready to drive traffic into our location to expand the reach of the brand outside of our existing drive-by customers.
SITE CRITERIA
A membership-based, convenience concept attracts customers within a tight location radius. Selecting the right location within that radius that targets the brand demographic with lifestyle co-tenants and significant drive-by traffic is key.
SITE LAYOUT
An inviting and relaxing experience matched with an efficient Chill Joy retreat layout is essential to ensuring the quality of the services as well as the profitability of the capacity of the model.
EXTERIOR BRANDING
A new concept needs to have clear branding and value propositions visible by both co-tenant and drive-by traffic. Chill Joy's choices of bright colors and honed in value propositions for the breadth of the menu of services have been expertly displayed.
INTERIOR EXPERIENCE
How do you combine the concepts of a relaxing experience with a brand that is quirky and crazy happy to see you again?
Carefully...but we've figured it out.
Market & Maintain
GET IN FRONT OF OUR TARGET MARKET AND KEEP THEM COMING BACK
Since our market radius is tight we need to understand our ideal customer, target them with marketing, offer a high-quality and consistent session experience, and maintain the brand's value perception on an ongoing basis. A combination of geographical and interest social media video ads to responsive search paid ad campaigns and organic social search content creation drive traffic to the location. Promotional trial sessions allow the customer to experience the new concept before committing to an affordable membership. Membership events and perks sent by both text and email marketing remind customers of the brand's valuable experiences of relaxation, rejuvination, and recovery in every quick and easy session. Friendly, well-trained staff ensure the concept truly is easy, relaxing and invigorating.
Grow into New Markets
Chill Joy of Texas is the franchise group based in Frisco Texas that has the rights to grow the brand throughout the state of Texas.
✔️ We are looking to raise capital to continue this growth with the opening of the next generation 2.0 location in the DFW area.
✔️ We are also looking for partners that would be interested in building out locations in key markets throughout Texas. (San Antonio | Austin | Houston | DFW )
✔️ Chill Joy of Texas has favorable terms, fees and agreements with Chill Joy Franchising (Franchisor) to help support this Phase I growth.
✔️ Investors can invest in the growth of the Chill Joy of Texas group in addition to securing future markets ear marked for Phase II growth.
